This book is a must-read for any innovative company that would like to encourage its employees to go above and beyond to exceed the expectations of consumers in order to maintain a competitive advantage. Bernoff and Schadler's timely book provides practical advice for businesses on how to engage their creative employees to create success. What and how marketing, sales, customer service...
This book is not an instruction manual for finding a job. Instead, you will learn how to deal with the difficulties of the modern workplace. Employees need to find their inner entrepreneur and use it to jump into new types of jobs. The way people usually start their jobs after finishing university and then slowly move up in their careers until they retire is not happening as much anymore.
