The book "Nine Lies about Work" by Marcus Buckingham and Ashley Goodall challenges conventional wisdom about work and offers a fresh perspective on how to create a more effective and fulfilling workplace.
This book is a must-read for any innovative company that would like to encourage its employees to go above and beyond to exceed the expectations of consumers in order to maintain a competitive advantage. Bernoff and Schadler's timely book provides practical advice for businesses on how to engage their creative employees to create success. What and how marketing, sales, customer service...